Sports Branding and Trademarks: How Intellectual Property Powers the Business of Sport
In the world of sports, branding is far more than just logos and slogans—it’s a powerful driver of business growth. A strong sports branding strategy builds loyalty, drives merchandise sales, attracts sponsors, and creates global recognition. At the heart of that strategy lies one key element: trademarks. The article The Apple Watch Saga: Lessons in Intellectual … Read more